Steam Madonnas

Steam Madonnas is a critical design project exploring the intersection of feminism, capitalism, and domestic labor. By reimagining the everyday steam iron—a symbol of unpaid and undervalued domestic work—this project highlights the persistent gender inequalities woven into consumer culture.

Featuring branding inspired by feminist icons and dials marked with systemic issues like the gender pay gap, cognitive load, and domestic violence, Steam Madonnas transforms a mundane household object into a statement on the invisible labor that sustains economies. Through irony and industrial design, the project challenges the normalization of gendered roles, questioning who truly benefits from so-called progress.

Fully digital project.